SayPro Responsibility: Marketing Materials
Objective:
To design, produce, and distribute engaging marketing materials that effectively promote the SayPro Monthly Soccer Camps, increase visibility, and attract a wide range of participants.
Key Responsibilities
🔹 1. Develop Promotional Content
- Flyers and Posters
- Create visually appealing flyers and posters with key camp details including dates, location, pricing, and registration instructions.
- Ensure branding consistency with SayPro’s visual identity and messaging.
- Social Media Assets
- Design graphics, banners, and short videos optimized for platforms such as Facebook, Instagram, Twitter, and TikTok.
- Craft compelling captions and hashtags to maximize engagement and reach.
- Digital Advertisements
- Prepare digital ads for online campaigns including Google Ads and social media promotions.
- Utilize targeted messaging to reach specific demographics and communities.
🔹 2. Coordinate Distribution and Promotion
- Online Channels
- Schedule and post marketing content on SayPro’s official social media accounts and website.
- Engage with followers and respond to inquiries promptly.
- Offline Channels
- Distribute printed flyers and posters at local schools, sports clubs, community centers, and partner venues.
- Collaborate with local businesses and organizations for cross-promotion.
🔹 3. Monitor Marketing Effectiveness
- Track Engagement Metrics
- Analyze social media insights, website traffic, and registration sources to evaluate the impact of marketing efforts.
- Adjust marketing strategies based on performance data.
- Gather Feedback
- Collect feedback from participants and parents on how they heard about the camp to refine promotional approaches.
Deliverables:
- Professionally designed flyers, posters, and social media graphics
- Scheduled and published marketing posts and ads
- Reports on marketing reach and effectiveness
- Distribution plans for printed materials
