SayPro Marketing and Registration: Set up registration forms on the SayPro website, ensuring easy access for potential campers and their families.

SayPro Responsibility: Marketing and Registration

Objective:
To attract participants to the SayPro Monthly Soccer Camps through a well-planned, multi-channel marketing strategy, and to provide a seamless, user-friendly registration process for campers and their families.

Key Responsibilities

🔹 1. Develop and Execute a June Marketing Strategy

A. Online Marketing

• Social Media Campaigns
  • Create scheduled posts featuring coach profiles, training highlights, countdowns, testimonials, and player success stories.
  • Platforms: Facebook, Instagram, WhatsApp, and TikTok.
• Email Marketing
  • Launch a targeted campaign to past participants, school mailing lists, and community sports groups with clear CTAs (Call to Actions).
  • Schedule: Early June launch, mid-month reminder, final push week before camp.
• Website Promotion
  • Ensure the SayPro website has a prominent camp landing page, with:
    • Dates, pricing, structure, age groups
    • Clear registration link and FAQ section
    • Visual assets like camp photos and videos
• Digital Ads
  • Run short, location-based campaigns on Google Ads and Meta Ads targeting parents and youth sports audiences.

B. Offline Marketing

• Flyer Distribution & Posters
  • Deliver to local schools, sports complexes, churches, and community centers. Include QR codes linking to the registration page.
• Community Engagement
  • Partner with local schools and football clubs for word-of-mouth outreach and group sign-ups.
• Free Demo/Intro Session
  • Host a preview day at a local venue to promote the June camp and encourage on-the-spot sign-ups.

🔹 2. Set Up and Manage Registration Forms on the SayPro Website

A. Form Creation & Design

• Develop a mobile-optimized online registration form hosted on the SayPro website with:
  • Camper’s name, age, skill level, school/club (if applicable)
  • Parent/guardian contact info
  • Emergency contact and medical conditions
  • Preferred session dates
  • Waiver agreement and consent checkboxes
  • Payment method or reference upload (if paying offline)

B. Ease of Access & User Experience

• Ensure the registration form is:
  • Easy to find from the homepage and camp landing page
  • Accessible on mobile devices and tablets
  • Clearly labeled with step-by-step instructions

C. Confirmation System

• Integrate an automatic email or SMS system that:
  • Confirms registration submission
  • Provides payment details or confirms payment received
  • Shares next steps (e.g., document checklist, arrival times)

D. Data Handling and Tracking

• Route form submissions to a centralized database or CRM system
• Regularly back up submissions to ensure no data loss
• Use real-time dashboards or spreadsheets to:
  • Monitor daily sign-up volume
  • Track incomplete registrations
  • Flag any forms with missing info for follow-up

🔹 3. Post-Registration Communication & Support

• Send welcome emails with:
  • Camp checklist (what to bring, uniform details, etc.)
  • Drop-off/pick-up procedures and times
  • Emergency contact protocol and rules of conduct
• Offer direct support channels (email, WhatsApp, or phone) for registration-related questions

Deliverables:

• Fully functional registration form on SayPro website
• Registration tracking sheet or CRM dashboard
• Confirmation email template and automated response setup
• June marketing plan and campaign performance metrics